Before you jump to conclusions and think this blog entry is an extensive advert for Angel Copywriting, the theme of this entry is actually intended to serve as a real world example of what tends to happen for today’s content companies. It also relates what could happen for those firms out there that opt to … Read more
In the beginning Not so long ago, our very own Andy stumbled across a Twitter post written by the accredited photographer Damien Lovegrove of Lovegrove Consulting. Damien was looking to find a good web design team to develop a suitable online platform for his Evolve group of wedding photographers. Of course we were quick to respond, … Read more
After months of research, meetings and a bit of hard graft – we are pleased to announce that Angel SEO is to work with the well know skate brand DuFFS. It all began some time ago when Dave and Sharon pitched an idea to Alex Hall, CEO at DuFFS. Yes it was quite a drive … Read more
Whether it is advertising copy, online copywriting, content or magazine writing you do the rules remain the same. I hope you find this blog a practical help and look forward to hearing from you. Do you plan to succeed? Let’s hope so because I plan to succeed with every copywriting assignment, well nearly every one … Read more
Your Christmas turkey may need some savoury stuffing. Your child’s well-loved teddy bear could use some fluffy stuffing. But, nowadays, your SEO copywriting and online content seriously could stand to actually lose the stuffing—keyword stuffing that is and here’s why. Too Much of a Not-So-Good Thing In the world of SEO copywriting, keywords have, for … Read more
I don’t know about you, but when it comes to hunting down information about my favorite subjects online, there’s nothing that leaves a bad taste in my mouth more than phony web copy that’s obviously been designed to pull me in to a specific website. I use the word “designed” very purposefully here, because for … Read more
Google loves fresh content – and there’s no better way to get more of it than to get your users to do the work for you! This article looks at specific examples of how you can get more user-generated content for your website.
With the advent of the Internet and gravitation toward online social media marketing, it may seem that most people and businesses have turned the lights out on offline copywriting. Not so! Somewhere in the world, there are those who still prefer the good old fashioned written word transmitted through print magazines and billboards, television and … Read more
The last time we met, I went off on a near-thousand-word tangent about how disturbing it was for me to come across perfectly beautiful websites with lousy copywriting. But that’s not all that’s wrong with the world, and although I hold no aspersions to being able to change everything (I’m just a copywriter, after all), … Read more
I was trolling the internet a few days back, reading random blogs (because that’s what a professional copywriter does all day, we sit around reading other people’s stuff trying to convince ourselves that our web copy is better than everyone else’s) and I came across something that truly dumbfounded me. It was the closest thing … Read more
Although it may seem obvious what makes for bad writing when you’ve just watched that latest horror movie or perused a supermarket serial, the world of quality content writing may be a bit more subjective. And, it may vary even further on the type of copywriting that is being critiqued. In my mind, the following … Read more
Summary: Understanding the 3 main types of Search Engine Queries to Leverage Usability & SEM. Search Engines have become a significant tool in the daily lives of many people, providing direct access to web resources, products and services. Research suggests that nearly 70% of web users start with a Search Engine as their point of … Read more
Copycats are cool! According to Google we are all copycats. Just write a sentence down, a new product name or an idea and the chances are someone has been there before you. Check it out and you will soon find that originality is a rare commodity. Whenever I get carried away in the belief that … Read more
Too often, I come across blogs that are effective at only one thing: chasing me away. Actually that’s a bit of an overstatement. The word “chase” leaves the impression that I ran screaming, a reaction far more preferable to the reality because at least there would have been some shock value involved. It’s more accurate … Read more
The core growth of online marketing is being driven by social media. This is due primarily to consumer and business reliance on new technology, which has quickly advanced the ability of mobile phones, spread Wi-Fi access, and emphasized the Internet as primary communicator. Today’s businesses are rapidly realising that an online presence may be one … Read more