Before you jump to conclusions and think this blog entry is an extensive advert for Angel Copywriting, the theme of this entry is actually intended to serve as a real world example of what tends to happen for today’s content companies. It also relates what could happen for those firms out there that opt to choose freelance online copywriters over a strategically-centred content writing agency.
Of course, Angel Copywriting wants to provide the content for your needs too, but it is more important to first help you understand why our team provides a solid investment with significant ongoing return for your social media and traditional media marketing objectives.
Opting for the Freelance Copywriter
Often the decision to select a freelance copywriter is tied directly to an available budget and the belief that a large content writing company will simply charge too much or insist on a long-term commitment.
However, there is some danger in simply relying on the cost factor. And, the reason is that it goes back to that old adage, “you get what you pay for.” That’s right! You may actually find a fabulous copywriter out there and you would be lucky.
For every amazingly talented copywriter out there, there must be about twenty that are either flaky or deliver mediocre content. If you select one of these twenty, it means that you will most likely then have to go and find someone else and hope that they aren’t part of the group of twenties that you are trying to avoid. That means more time and, of course, more money! So far, the saving money argument just doesn’t have legs.
Where is the Strategy?
Although many of today’s freelance copywriters may have background in a public relations agency or a marketing department role, it doesn’t mean that they have an intimate understanding of how to develop a SEO strategy, select the appropriate keywords and content direction, or implement a strategic marketing plan. Usually, a freelance writer is the go-to person when you may have already created the strategy and you just need someone to do the creative labour and output the copywriting or the online content.
This is fine if you already have the knowledge yourself, but what if you are new to the social media marketing game or you are not sure what type of online writing would be compelling for your website or social networking? What if you don’t know a tweet from a status update? What if you are not sure how many blogs to write each month or what type of content writing will attract search engine attention or push traffic your way? Here’s where an agency like Angel Copywriting saves the day.
Strategic Content Writing Agency Advantages
Think of a strategic content writing agency as the total package or as a virtual strategic marketing team available when you need it. In this way, it seems like the value attribute equation begins to spike upwards. The package means you get a seasoned team who develop SEO strategies in their sleep and a copywriting force that is second to none in their quality and knowledge about a diverse array of subjects and industries.
Additionally, the entire agency already uses social media and social networking in their professional and personal lives, thereby already have insights into what works and what doesn’t when it comes to social media and online copywriting. This is not a group of outsourced copywriters who live in Never-Neverland; this is a cohesive group of seasoned professional writers and marketers who have worked together on many projects and are attuned to the current business, industry, and consumer trends that are impacting today’s global environment.
Having a virtual team at your fingertips means you don’t have to keep staff on hand but outsource to a local, knowledgeable team who lives locally but functions globally. In the long run, this saves money and provides the value of having a strategic partner on hand when needed.
Ask Us How it Works
If you are not sure what it is like to work with an agency, this is a perfect place to send questions or provide feedback about your thoughts on what it would be like to work with a strategic social media content agency. Getting to know who you work with – even if they are in the virtual world – helps encourage and nurture these strategic relationships, providing you with an excellent resource and partner for all your online copywriting needs.