Blog

Can competitions boost your business?

23rd March 20256th October 2024 by Jen Wiss-Carline

Until recently, I didn’t give much thought to competitions being a powerful marketing tool. I always thought of them as a bit of fun – something people did for a chance to win a prize, but not really relevant for businesses. That is, until I developed a competition website for a client, Lucky Cat Media … Read more

Woocommerce check basket total, calculate required spend

23rd March 20252nd December 2021 by Jen Wiss-Carline

This little snippet checks the Woocommerce basket total and calculates how much more the customer needs to spend to get a free offer. In this case, the free offer is free shipping. You can add this message using a hook to the top of the basket page. I’m using Generatepress on the site I wrote … Read more

The summer house office

23rd March 202527th July 2017 by Jen Wiss-Carline

Summer house shed office soft light green and white

If like me you spend a lot of time working from home it can be incredibly frustrating not to have your own dedicated workspace. I spent about 3 or 4 years working on the bed before finding a solution to my workspace worries which didn’t involve renting an office for a monthly fee. My summer-house-girl-cave-office … Read more

99 king content ideas for your website

23rd March 20255th October 2014 by Jen Wiss-Carline

Back in November 2011, Google announced that an algorithm change rewarding freshness would impact up to 35% of queries. Although this update primarily affected time-sensitive results (e.g. News), it signaled a much stronger focus on the recency of content. Since then, we’ve never doubted the importance of updating our websites regularly with fresh, original and … Read more

What’s going on with guest posting?

3rd February 201728th February 2014 by Jen Wiss-Carline

We’re not sure if you heard the news, but Google spam chief Matt Cutts has told us all to stick a fork in it – guest blogging’s dead. One of the most surprising things about the video wasn’t in fact the announcement, but more-so genial Matt Cutts’ frustrated demeanour – in fairness he had just … Read more

Growing your business (without Google)

2nd February 20172nd November 2013 by Jen Wiss-Carline

Been hit by Panda or Penguin, or just struggling to get any momentum in your website traffic? Wondering what you can do to move your business forward? Naturally, I’d recommend hiring a good SEO company to deal with your online woes and get your website into good shape – but in the meantime, there are … Read more

Still using Mailchimp? It’s time to get with Sendy

2nd February 201730th June 2013 by Jen Wiss-Carline

If you’re using Mailchimp email marketing software to manage your email lists, you might want to consider switching to Sendy. This review shows how Sendy has most of Mailchimp’s powerful and user friendly features, but costs just a fraction of the price to use, making it possible to build and maintain better relationships with your … Read more

18 ways to build your social media following

3rd February 20176th August 2012 by Jen Wiss-Carline

A few short years ago we were writing articles desperately trying to convince business people to take Facebook and Twitter seriously as a tool to connect them with customers. The results were mostly dire – those companies embracing social media used it as a channel to force feed would-be customers unwanted sales dirge. Nowadays the picture is very different.

12 ways for small businesses to get more traffic, fast

3rd February 201716th July 2012 by Jen Wiss-Carline

As a small business with an even smaller budget looking to build targetted traffic to your website, here is a series of steps you can follow to promote your business online and (almost) instantly improve your website traffic.

Writing good marketing copy – how to

2nd February 201715th July 2012 by Jen Wiss-Carline

Writing good marketing copy for your website is a skill that takes years of practice. Too often, people write what they want to write, giving little thought to their audience or what action they want their reader to take. Here are twelve tips to help you write better marketing copy for your website that gets the results you want.

A 14 point website health check

3rd February 20172nd July 2012 by Jen Wiss-Carline

If you’re thinking of doing your own SEO, or even if you’ve already started, here’s a 14-point checklist you can use to guide you to better rankings and more targetted traffic in Google.

Copywriting and branding: words that form the voice of your Company

2nd February 20174th April 2011 by Nina Gass

Brands most often seem to send messages about the attributes of their company through visual images. The Nike “swish” and the McDonalds’ logo, along with the corporate identity of numerous other well-known brands, are an instant and strong way to create an emotional connection with customers. And, while the world as a whole still responds … Read more

Keeping it fresh: the benefits of regular website content updates

2nd February 201716th February 2011 by Nina Gass

Have you ever come upon a website where you can instantly tell the website content is as old as the Internet? In fact, you may even suspect that the information is so dated that you can practically see virtual cobwebs appearing on the side of your screen. And, while you might be too busy to … Read more

Exploring the dos and don’ts of social media marketing

2nd February 20173rd February 2011 by Vince Font

There’s a lot more to social media marketing than most businesses realize. Establishing a web presence, publishing a blog, and paying for the placement of expertly crafted advertising copy is only a small part of the overall effort needed to pull off a successful social media campaign. And yet, accomplishing this does not require any … Read more

Leveraging the power and profitability of a social media campaign

2nd February 201720th January 2011 by Nina Gass

Traditional media has definitely proven for decades that cleverly crafted marketing copywriting can build brands and influence consumer buying patterns. There is no doubt that this form of selling and communicating will continue to have its day in the sun. The Dazzling Effects of Social Media However, with the Internet, a new day has dawned … Read more

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