Whether it is advertising copy, online copywriting, content or magazine writing you do the rules remain the same. I hope you find this blog a practical help and look forward to hearing from you. Do you plan to succeed? Let’s hope so because I plan to succeed with every copywriting assignment, well nearly every one if I am truthful. Using some plan or structure is vital because structure is the

Copycats are cool! According to Google we are all copycats. Just write a sentence down, a new product name or an idea and the chances are someone has been there before you. Check it out and you will soon find that originality is a rare commodity. Whenever I get carried away in the belief that I write original copy Google brings me thundering back down to earth. The first lesson