Exploring the dos and don’ts of social media marketing

There’s a lot more to social media marketing than most businesses realize. Establishing a web presence, publishing a blog, and paying for the placement of expertly crafted advertising copy is only a small part of the overall effort needed to pull off a successful social media campaign. And yet, accomplishing this does not require any … Read more

A few tips on making your web copy readable

The last time we met, I went off on a near-thousand-word tangent about how disturbing it was for me to come across perfectly beautiful websites with lousy copywriting. But that’s not all that’s wrong with the world, and although I hold no aspersions to being able to change everything (I’m just a copywriter, after all), … Read more

The online copywriting horror story of the month

I was trolling the internet a few days back, reading random blogs (because that’s what a professional copywriter does all day, we sit around reading other people’s stuff trying to convince ourselves that our web copy is better than everyone else’s) and I came across something that truly dumbfounded me. It was the closest thing … Read more