Vince Font

There’s a lot more to social media marketing than most businesses realize. Establishing a web presence, publishing a blog, and paying for the placement of expertly crafted advertising copy is only a small part of the overall effort needed to pull off a successful social media campaign. And yet, accomplishing this does not require any … Read more

I don’t know about you, but when it comes to hunting down information about my favorite subjects online, there’s nothing that leaves a bad taste in my mouth more than phony web copy that’s obviously been designed to pull me in to a specific website. I use the word “designed” very purposefully here, because for … Read more

The last time we met, I went off on a near-thousand-word tangent about how disturbing it was for me to come across perfectly beautiful websites with lousy copywriting. But that’s not all that’s wrong with the world, and although I hold no aspersions to being able to change everything (I’m just a copywriter, after all), … Read more

I was trolling the internet a few days back, reading random blogs (because that’s what a professional copywriter does all day, we sit around reading other people’s stuff trying to convince ourselves that our web copy is better than everyone else’s) and I came across something that truly dumbfounded me. It was the closest thing … Read more

Too often, I come across blogs that are effective at only one thing: chasing me away. Actually that’s a bit of an overstatement. The word “chase” leaves the impression that I ran screaming, a reaction far more preferable to the reality because at least there would have been some shock value involved. It’s more accurate … Read more