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Website Design - Digital Marketing - SEO

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Lose the stuffing: a cleaner, meaner SEO copywriting strategy

16th November 2010 by Nina Gass Leave a Comment

Your Christmas turkey may need some savoury stuffing. Your child’s well-loved teddy bear could use some fluffy stuffing. But, nowadays, your SEO copywriting and online content seriously could stand to actually lose the stuffing—keyword stuffing that is and here’s why. Too Much of a Not-So-Good Thing In the world of SEO copywriting, keywords have, for a long time, been the meat and potatoes. Now, not so much—they’re kind of becoming

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Write what you know, and the words will flow – web copywriting tips

15th November 2010 by Vince Font Leave a Comment

I don’t know about you, but when it comes to hunting down information about my favorite subjects online, there’s nothing that leaves a bad taste in my mouth more than phony web copy that’s obviously been designed to pull me in to a specific website. I use the word “designed” very purposefully here, because for the most part such articles can’t really be considered “writing”… not in the traditional sense,

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How to boost user-generated content on your website

11th November 2010 by Carly Wood Leave a Comment

Google loves fresh content – and there’s no better way to get more of it than to get your users to do the work for you! This article looks at specific examples of how you can get more user-generated content for your website.

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4 quick ways to build links to your new blog

10th November 2010 by Carly Wood Leave a Comment

This article looks at four fast and effective ways to promote your new blog and make sure it gets the traffic it deserves!

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Marketing a telecoms company online

25th October 2010 by Jen Wiss-Carline Leave a Comment

If you have a telecoms company and you’re looking to market online, this article will give you some inspiration – based on a case study of one of the highest ranked telecoms websites in Google for the UK

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The not-so-lost art of offline copywriting: still relevant, always necessary

8th October 2010 by Nina Gass Leave a Comment

With the advent of the Internet and gravitation toward online social media marketing, it may seem that most people and businesses have turned the lights out on offline copywriting. Not so! Somewhere in the world, there are those who still prefer the good old fashioned written word transmitted through print magazines and billboards, television and movie scripts, radio advert copy, and even that personal handwritten letter. Offline copywriting is anything

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A few tips on making your web copy readable

6th October 2010 by Vince Font Leave a Comment

The last time we met, I went off on a near-thousand-word tangent about how disturbing it was for me to come across perfectly beautiful websites with lousy copywriting. But that’s not all that’s wrong with the world, and although I hold no aspersions to being able to change everything (I’m just a copywriter, after all), I felt compelled to speak up. Again. In my perusals of other people’s substandard web

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Benefits of CSS/HTML design – tips to improve SEO, accessibility & manageability

4th October 2010 by Sharon Saxton Leave a Comment

Summary: This article aims to briefly discuss the benefits of CSS over table based layouts, and offers best practice CSS tips to improve SEO, accessibility & manageability. Overview CSS has become an integral part of modern web design and brings with it many inherent benefits. CSS (aka Cascading Styles Sheets) can dramatically improve a websites manageability, SEO and accessibility. What’s more is that CSS can work together with several additional

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The online copywriting horror story of the month

22nd September 2010 by Vince Font Leave a Comment

I was trolling the internet a few days back, reading random blogs (because that’s what a professional copywriter does all day, we sit around reading other people’s stuff trying to convince ourselves that our web copy is better than everyone else’s) and I came across something that truly dumbfounded me. It was the closest thing to a crime I’ve ever witnessed on a blog. And it just so happens to

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Using RDFa for a better Google presence

21st September 2010 by Jen Wiss-Carline Leave a Comment

Summary: This article looks at RDFa, Resource Description Framework in attributes, and how you can utilise it for better results in Google. Firstly, what is RDFa? RDFa stands for ‘Resource Description Framework in attributes’. It allows you to mark certain information within your web pages so that Google knows what that information is. The results are called ‘rich snippets’. Let’s start with an example: <div xmlns:v=”http://rdf.data-vocabulary.org/#” typeof=”v:Person”> My name is

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Using a website templating system – is it good for SEO?

17th September 2010 by Jen Wiss-Carline Leave a Comment

Summary: When setting up a website (or rebuilding one), you may have considered using a website templating system.  This article considers the merits of templating systems and looks at one such system, SMARTY. If your website has a lot of content, chances are, it’s database driven.  You might have a fair amount of code, perhaps php, scattered around your pages, for connecting to the database and retrieving content.  That’s the

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A primer on effective copywriting

6th September 2010 by Nina Gass Leave a Comment

Although it may seem obvious what makes for bad writing when you’ve just watched that latest horror movie or perused a supermarket serial, the world of quality content writing may be a bit more subjective. And, it may vary even further on the type of copywriting that is being critiqued. In my mind, the following ingredients of effective copywriting are a must in making delicious and engaging content. Whilst it

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The three wise search queries – usability in search

3rd September 2010 by Sharon Saxton Leave a Comment

Summary: Understanding the 3 main types of Search Engine Queries to Leverage Usability & SEM. Search Engines have become a significant tool in the daily lives of many people, providing direct access to web resources, products and services.  Research suggests that nearly 70% of web users start with a Search Engine as their point of entry.  Since around 2002, web search queries have been categorised by the searchers intent.  In

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Can a .uk business opt out from having their address published on WhoIs?

25th August 2010 by Jen Wiss-Carline Leave a Comment

Summary: A business with a .uk domain name that Nominet looks after cannot opt out of having their address published on whois. From time to time, as a website owner, you might come across another website where you want to contact the owner. For example, you might find a site that’s copied your content, misquoted you or is even impersonating your company. You want to take action – you run

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Copywriting tips for new copywriters

25th August 2010 by Richard Kenward Leave a Comment

Copycats are cool! According to Google we are all copycats. Just write a sentence down, a new product name or an idea and the chances are someone has been there before you. Check it out and you will soon find that originality is a rare commodity. Whenever I get carried away in the belief that I write original copy Google brings me thundering back down to earth. The first lesson

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