One of the biggest questions companies ask when weighing up the use of an SEO and digital marketing company is, ‘how much will it cost us?’ You will quickly find that most legitimate digital marketing agencies are reluctant to provide a definite price up front for their services although some will indicate minimum monthly spends. This is not simply because they change the price to suit the customer, however. It
SEO – or search engine optimisation – is the process of helping to get your website ranked well for key terms in the search engine results pages (SERPS). For almost any business universally, it is Google’s results that matter the most. The process of SEO involves three main stages: first, optimising your website so that the search engines can best understand what it is about; second, adding unique quality content
The holiday season is fast approaching and most of us will have some idea of what we’d like to find under the tree this Christmas. If you’re stuck for Christmas gift ideas and you want to give something that’ll make a slightly bigger impact than Marks and Spencers 100% cotton socks, here are five charities who offer ways you can give something life-changing, without spending a fortune.
Introduction to SEO So what’s it all about? Search engine optimisation (SEO) is the process of affecting the visibility of your website in a search engine’s natural (unpaid) search results for a particular query. In the example below, typing the query ‘buy chandelier’ into the search engine Google returns 3 websites in a pink box – homebase.co.uk, oceanlighting.co.uk and lightinthebox.com. These companies have bid to appear at the top of
In the beginning Not so long ago, our very own Andy stumbled across a Twitter post written by the accredited photographer Damien Lovegrove of Lovegrove Consulting. Damien was looking to find a good web design team to develop a suitable online platform for his Evolve group of wedding photographers. Of course we were quick to respond, and jumped at the chance to work with such a talented photographer. Damien received many
After months of research, meetings and a bit of hard graft – we are pleased to announce that Angel SEO is to work with the well know skate brand DuFFS. It all began some time ago when Dave and Sharon pitched an idea to Alex Hall, CEO at DuFFS. Yes it was quite a drive from Nottingham to DuFFS HQ in beautiful Yatesbury – but worth it all the same!
Summary: This article looks at RDFa, Resource Description Framework in attributes, and how you can utilise it for better results in Google. Firstly, what is RDFa? RDFa stands for ‘Resource Description Framework in attributes’. It allows you to mark certain information within your web pages so that Google knows what that information is. The results are called ‘rich snippets’. Let’s start with an example: <div xmlns:v=”http://rdf.data-vocabulary.org/#” typeof=”v:Person”> My name is
Summary: When setting up a website (or rebuilding one), you may have considered using a website templating system. This article considers the merits of templating systems and looks at one such system, SMARTY. If your website has a lot of content, chances are, it’s database driven. You might have a fair amount of code, perhaps php, scattered around your pages, for connecting to the database and retrieving content. That’s the
Summary: A business with a .uk domain name that Nominet looks after cannot opt out of having their address published on whois. From time to time, as a website owner, you might come across another website where you want to contact the owner. For example, you might find a site that’s copied your content, misquoted you or is even impersonating your company. You want to take action – you run
It’s common knowledge that Google’s release of Caffeine impacted how your site speed affects your rankings. Faster sites rank better. Google is focusing on user experience as always – good quality content, good navigation, not too many images and now, page load time. If you’re an Adwords user, you may or may not know that your page load time affects not only your rankings in Google but also your quality
10th August 2010 at 9:00 am by Dave Cain Summary: There are merits to using WordPress – it takes care of a lot of your SEO. But if you’re about to make the choice, read this article and make sure it’s really the right option for you. Without doubt, WordPress makes many SEO tasks easy. Using brilliant plug ins like All in One SEO pack, you can type up your
Summary: With a bit of help from AddThis, we’ve compiled a list of social media sites for bookmarking, sharing and discussing articles. We’ve also thrown in a few tools which are useful for social media. You can get software to submit to multiple bookmarking sites – however, some of them are quite specialised and it’s better to try to get links only from relevant sites. Please note that we haven’t
Summary: PageRank isn’t the only thing that determines how valuable a link is. Relevance, authority and trust are also important factors. So you understand the importance of getting good quality inbound links to your websites – ‘votes’ in the eyes of Google for the quality of your site. You’ve read over the page rank rules and understand how these work. At this stage, you might be thinking that sites with