Most SEOs rate using keywords in your title tag as one of the most important ranking factors. In this post I’m questioning to what extent placing your target keywords in your page title really does have an influence on your search engine rankings. I’ll argue that optimising your title tags is really important – but for users, click through and conversions, rather than for ranking.
Archives for September 2012
What if every time you released a blog post or new piece of content on your company website, you got not one tweet but 5? Or 50? Or 500? This post is about turning your whole company into part time marketers for your website. I’ll say up front that this post is targetted at businesses that have at least 5 or more employees, and you need to be able to spare
You can now provide Google with information showing the author of an article or articles that appear on your blog/website and Google (sometimes) displays this in information in its search results, although there’s no guarantee. Where authorship information is displayed in the results, the improved listing can results in higher click through rates, increasing your traffic – because it looks more trustworthy (case studies have shown as much as a 150%