SEO and marketing

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May 21, 2014

SEO services – are they worth the money? A guide for SMEs

By Jen Wiss SEO services – are they worth the money? A guide for SMEs

If you’re an SME considering investing in SEO services for your website and you’re wondering if it’s worth the money, this post is for you. I start off by explaining what you shouldn’t spend your money on and why. I’ll then try and help you make the most of your SEO budget and explain what you […]

February 28, 2014

What’s going on with guest posting?

By Angel SEO What’s going on with guest posting?

We’re not sure if you heard the news, but Google spam chief Matt Cutts has told us all to stick a fork in it – guest blogging’s dead. One of the most surprising things about the video wasn’t in fact the announcement, but more-so genial Matt Cutts’ frustrated demeanour – in fairness he had just […]

November 12, 2013

How to approach international SEO: by language or by country?

By Christian Arno How to approach international SEO: by language or by country?

It’s a common situation when branching out online. You’re on one side, with a great product or service to offer. On the other, there’s a whole world of internet users waiting to hear about it. The question is how to reach them?  Multilingual SEO can get you off to a good start. While the aim […]

November 10, 2013

Competing as a small business: Evoke Telecom

By Jen Wiss Competing as a small business: Evoke Telecom

The Angel team were very proud to launch a brand new website for Loughborough-based Evoke Telecom Services Limited yesterday.  The website has a clean, fresh design and is fully responsive, making use of the Twitter bootstrap HTML5 and CSS3 framework.  A blog making use of WordPress as a CMS will be added shortly that will make […]

November 2, 2013

Google’s Hummingbird update: what does it mean for SEO?

By Angel SEO Google’s Hummingbird update: what does it mean for SEO?

Those of us who work in SEO tend to have the same overreaction to any new Google announcement; anxiety, constant worrying, mistrust, mood swings…perhaps I’m embellishing somewhat but, typically, website owners greet Google announcements with a certain degree of suspicion and many already believe they’ve been hit by Hummingbird. Of course, the fact that Google […]

Growing your business (without Google)

By Jen Wiss Growing your business (without Google)

Been hit by Panda or Penguin, or just struggling to get any momentum in your website traffic? Wondering what you can do to move your business forward? Naturally, I’d recommend hiring a good SEO company to deal with your online woes and get your website into good shape – but in the meantime, there are […]

November 1, 2013

Google’s Hummingbird update: What’s the damage?

By Angel SEO Google’s Hummingbird update: What’s the damage?

Hummingbird is a major search algorithm update from Google – one of the most significant in a long line rolled out  since 2001.  The aim of Hummingbird was to filter out the “fluff” content created for the sole purpose of stealing the top spots in Google’s results, and instead to deliver higher quality search results […]

October 28, 2013

12 SEO tips for boosting website traffic

By Angel SEO 12 SEO tips for boosting website traffic

If you know your website is offering something great, you don’t need to oversell it. However, at the end of the day, you’re not going to get anywhere if users aren’t visiting your site, particularly if you’re an online store. So how can we create a flow of quality, ethical traffic? We put together 12 […]

October 27, 2013

5 website usability recommendations

By Angel SEO 5 website usability recommendations

We receive more than enough advice on ease of use methods from so many different people. Most of the advice we make use of is backed up by good ideas; however, when ideas are supported by genuine research, it legitimizes them even further. This piece will look at usability study results, including research reports, scientific […]

October 18, 2013

How you can beat non-provided keywords

By Derek Whitney How you can beat non-provided keywords

Google Analytics is designed to give webmasters the information about the keywords search engine users utilize to visit a website. It provides an amazing and unique insight that is unobtainable form elsewhere, but only when the keywords listed in Google Analytics aren’t listed as “(Not Provided)”. The Problem with “(Not Provided)” Keywords When Google originally […]

October 5, 2013

99 king content ideas for your website

By Jen Wiss 99 king content ideas for your website

Back in November 2011, Google announced that an algorithm change rewarding freshness would impact up to 35% of queries. Although this update primarily affected time-sensitive results (e.g. News), it signaled a much stronger focus on the recency of content. Since then, we’ve never doubted the importance of updating our websites regularly with fresh, original and […]

October 3, 2013

It’s not all about SEO…

By Jen Wiss It’s not all about SEO…

Following Google’s string of Panda and Penguin updates,  driving targeted traffic things to your website has got far tougher.  If you’re a start-up or small business following a Google-friendly white-hat process and getting next-to-nowhere, it’s time to give social a try. From a consumer perspective, Google’s ongoing updates that seem to favour uber-sites and mega […]

June 30, 2013

Still using Mailchimp? It’s time to get with Sendy

By Jen Wiss Still using Mailchimp? It’s time to get with Sendy

If you’re using Mailchimp email marketing software to manage your email lists, you might want to consider switching to Sendy. This review shows how Sendy has most of Mailchimp’s powerful and user friendly features, but costs just a fraction of the price to use, making it possible to build and maintain better relationships with your […]

September 30, 2012

Does page title tag affect search engine rankings?

By Jen Wiss Does page title tag affect search engine rankings?

Most SEOs rate using keywords in your title tag as one of the most important ranking factors. In this post I’m questioning to what extent placing your target keywords in your page title really does have an influence on your search engine rankings. I’ll argue that optimising your title tags is really important – but […]

September 25, 2012

A company wide approach to SEO

By Jen Wiss A company wide approach to SEO

What if every time you released a blog post or new piece of content on your company website, you got not one tweet but 5? Or 50? Or 500? This post is about turning your whole company into part time marketers for your website. I’ll say up front that this post is targetted at businesses that […]

Author information in search results

By Jen Wiss Author information in search results

You can now provide Google with information showing the author of an article or articles that appear on your blog/website and Google (sometimes) displays this in information in its search results, although there’s no guarantee.  Where authorship information is displayed in the results, the improved listing can results in higher click through rates, increasing your […]

September 19, 2012

The news keywords meta tag: news_keywords

By Jen Wiss The news keywords meta tag: news_keywords

Google announced today a new meta keywords tag for news articles. Here’s how it’s formatted: <meta name=”news_keywords” content=”manchester, police, killings, fiona bone, nicola hughes”> Publishers are limited to 10 news phrases and they have to use commas to separate each one.  All the key phrases are given equal value, so the first is seen as […]

September 18, 2012

“You know who needs a haircut? People searching for a haircut”

By Jen Wiss “You know who needs a haircut? People searching for a haircut”

Earlier today I added Google adsense adverts to my website and I couldn’t help but notice this advert flash up: “You know who needs a haircut? People searching for a haircut”. That’s why Google ads work, the advert claims. In fact, this advert wasn’t just reserved for their online Adsense banners. Last week, Google took […]

Start up businesses: ways to save – and make – money

By Jen Wiss Start up businesses: ways to save – and make – money

So many people dream of being their own boss.  Working just a few hours a day, they’d spend most afternoons relaxing, playing with the kids, or having quality time with their partner.  But most start up business owners know the reality is quite different.  You’ll spend the first few months – if not years – […]

September 15, 2012

Why did this website see a 67% increase in uniques over 2 weeks?

By Jen Wiss Why did this website see a 67% increase in uniques over 2 weeks?

There’s a lot of talk in the SEO world about how important fresh content is for your website.  But why is this the case? Who said fresh content was important? And does it really make a difference to your traffic? Check out the effect adding a new piece of content each day for 2 weeks […]

September 2, 2012

Building a social network for pushing out content

By Jen Wiss Building a social network for pushing out content

When you do create content, you need to share it, so that people – and search engines – can find it. You can do this by creating a network of accounts – social networks, bookmarking, etc – and once set up you’ll be able to use some tools that enable  you to quickly push the content […]

Content for articles and guest blogs

By Jen Wiss Content for articles and guest blogs

Article marketing allows you as a business to write short articles that relate to your industry. The articles are made available for distribution and publication in the marketplace. At the foot of each article, you can fill out a resource box that can include references but more often, includes contact information and a link to […]

August 21, 2012

50 fresh website content ideas

By Jen Wiss 50 fresh website content ideas

In this ever-changing crazy world of internet marketing, fresh, high quality content is king. Whether you’re on a mission to build up content on your own site or developing a client site, the 50 great ideas in this article will give you inspiration for content development, together with guidelines on creating and maintaining quality, and […]

August 6, 2012

18 ways to build your social media following

By Jen Wiss 18 ways to build your social media following

A few short years ago we were writing articles desperately trying to convince business people to take Facebook and Twitter seriously as a tool to connect them with customers. The results were mostly dire – those companies embracing social media used it as a channel to force feed would-be customers unwanted sales dirge. Nowadays the picture is […]

July 22, 2012

Website and blog design

By Jen Wiss Website and blog design

An effective website design will take into account a number of factors at planning stage, such as: Purpose Audience – types of users Content – present and future Layout Usability Page size Presentation Graphics Copy/message Interaction Marketing Social elements I offer website design, blog design, website build, blog integration and all related services. I appreciate […]