SEO and marketing

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May 21, 2014

SEO services – are they worth the money? A guide for SMEs

By Jen Wiss SEO services – are they worth the money? A guide for SMEs

SEO servicesIf you’re an SME considering investing in SEO services for your website and you’re wondering if it’s worth the money, this post is for you. I start off by explaining what you shouldn’t spend your money on and why. I’ll then try and help you make the most of your SEO budget and explain what you can do yourself to help your website to rank better, without any technical knowledge.

April 4, 2014

What is SEO?

By Angel SEO What is SEO?

seoSEO – or search engine optimisation – is the process of helping to get your website ranked well for key terms in the search engine results pages (SERPS). For almost any business universally, it is Google’s results that matter the most. The process of SEO involves three main stages: first, optimising your website so that the search engines can best understand what it is about; second, adding unique quality content to the website around the subject of your business or interest, and thirdly, acquiring links to that content. If you add fantastic content, the links take care of themselves over time, as people naturally want to link to good material – but in the beginning, you may need to reach out and encourage people to read, share and link to your content. SEO is a bit of a catch 22. Google tells us that links should be natural, i.e. people will link to what you have if it’s good. But people can’t find what you have unless it has links going to it. That’s why you have to reach out to start off with and give the process a little encouragement. However, what you shouldn’t do is buy links or participate in any spammy link building process or scheme. Although you may earn yourself a little traffic short-term, Google spends billions detecting this type of activity and you’ll quickly find your site plummeting out of the SERPs altogether.

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February 28, 2014

What’s going on with guest posting?

By Angel SEO What’s going on with guest posting?

Guest posting / SEOWe’re not sure if you heard the news, but Google spam chief Matt Cutts has told us all to stick a fork in it – guest blogging’s dead.

One of the most surprising things about the video wasn’t in fact the announcement, but more-so genial Matt Cutts’ frustrated demeanour – in fairness he had just received a spam request for a post (who does that?)

Of course, a change has been on the cards for months now, Google, often through Matt Cutts has voiced concerns over guest posting. We’ve been told on a number of occasions to nofollow links, avoid spam sites and take precautions in the link building guest blogging sphere.

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November 12, 2013

How to approach international SEO: by language or by country?

By Christian Arno How to approach international SEO: by language or by country?

SEO by languageIt’s a common situation when branching out online. You’re on one side, with a great product or service to offer. On the other, there’s a whole world of internet users waiting to hear about it. The question is how to reach them?  Multilingual SEO can get you off to a good start. While the aim of homing in on popular but not overly competitive search terms will be familiar, it’s worth taking a moment to plan your best strategy.

You have two broad choices with foreign-language SEO: to deal with keyword optimization on a language-by-language basis or alternatively to tackle your SEO research and implementation separately for each country.

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November 10, 2013

Competing as a small business: Evoke Telecom

By Jen Wiss Competing as a small business: Evoke Telecom

evoke-squareThe Angel team were very proud to launch a brand new website for Loughborough-based Evoke Telecom Services Limited yesterday.  The website has a clean, fresh design and is fully responsive, making use of the Twitter bootstrap HTML5 and CSS3 framework.  A blog making use of WordPress as a CMS will be added shortly that will make good use of social elements to help build the site’s audience.  Working with a young business operating in a heavily saturated market, we made a number of decisions that we hope will help Evoke compete with the multi-national businesses occupying the top SERPs over time.

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November 2, 2013

Google’s Hummingbird update: what does it mean for SEO?

By Angel SEO Google’s Hummingbird update: what does it mean for SEO?

Those of us who work in SEO tend to have the same overreaction to any new Google announcement; anxiety, constant worrying, mistrust, mood swings…perhaps I’m embellishing somewhat but, typically, website owners greet Google announcements with a certain degree of suspicion and many already believe they’ve been hit by Hummingbird.

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Growing your business (without Google)

By Jen Wiss Growing your business (without Google)

Been hit by Panda or Penguin, or just struggling to get any momentum in your website traffic? Wondering what you can do to move your business forward? Naturally, I’d recommend hiring a good SEO company to deal with your online woes and get your website into good shape – but in the meantime, there are plenty of ways you can grow your business and they don’t all depend on getting Google love.

1. Partner with complementary businesses

printingIf your product or service compliments other products, working with companies that offer those other products can be a sound way to grow your sales.  Think of ways your client uses what you produce – this should lead you to identify suitable partnerships.

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November 1, 2013

Google’s Hummingbird update: What’s the damage?

By Angel SEO Google’s Hummingbird update: What’s the damage?

Google hummingbirdHummingbird is a major search algorithm update from Google – one of the most significant in a long line rolled out  since 2001.  The aim of Hummingbird was to filter out the “fluff” content created for the sole purpose of stealing the top spots in Google’s results, and instead to deliver higher quality search results to its users.

October 28, 2013

12 SEO tips for boosting website traffic

By Angel SEO 12 SEO tips for boosting website traffic

If you know your website is offering something great, you don’t need to oversell it. However, at the end of the day, you’re not going to get anywhere if users aren’t visiting your site, particularly if you’re an online store.

So how can we create a flow of quality, ethical traffic? We put together 12 top SEO tips for small businesses to help you on the way, take a look at them below:

October 27, 2013

5 website usability recommendations

By Angel SEO 5 website usability recommendations

We receive more than enough advice on ease of use methods from so many different people. Most of the advice we make use of is backed up by good ideas; however, when ideas are supported by genuine research, it legitimizes them even further.

This piece will look at usability study results, including research reports, scientific data and usability reviews regarding website enhancements and ease of use. We’ll demonstrate that while these recommendations are logical, they’re also backed up by data and evidence. Still, some of these ideas aren’t completely obvious; you may be taken aback by some of the information here, which may inspire you to modify the way you design.

October 18, 2013

How you can beat non-provided keywords

By Derek Whitney How you can beat non-provided keywords

google-logo1-150x150Google Analytics is designed to give webmasters the information about the keywords search engine users utilize to visit a website. It provides an amazing and unique insight that is unobtainable form elsewhere, but only when the keywords listed in Google Analytics aren’t listed as “(Not Provided)”.

The Problem with “(Not Provided)” Keywords

When Google originally announced that they would be censoring some keywords, they promised that the actual percentage of “(Not Provided)” keywords would be tiny.

For most websites, this might be true. They may only see one or two keywords that have been censored from their Google Analytics dashboard.

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October 5, 2013

99 king content ideas for your website

By Jen Wiss 99 king content ideas for your website
Back in November 2011, Google announced that an algorithm change rewarding freshness would impact up to 35% of queries. Although this update primarily affected time-sensitive results (e.g. News), it signaled a much stronger focus on the recency of content. Since then, we’ve never doubted the importance of updating our websites regularly with fresh, original and relevant content but with thousands of websites publishing millions of pages every day, sometimes it’s tough coming up with new ideas, especially for corporate sites. I’m always on the look out for new content ideas and here I’ve given you 99 of my favourites.

Content creation tips

  1. Use Google’s Keyword Planner to help you develop your content around what people are actually looking for.
  2. For each new concept, digital content expert Ann Handley suggests you consider whether you can reimagine (rather than recycle) your ideas. For example, one asset piece can be broken down into multiple articles, videos, a snapshot, podcast or social media discussion.
  3. Keep in mind whether you are developing these content ideas for your target customer (to attract them to the site, entice them to interact/make a purchase, and entice them to return) or your industry niche (to attracts links and shares from others with an interest in the same industry as you).

1. Photo essays / galleries

A photo-essay is a series of photographs that are ‘intended to tell a story or to evoke a series of emotions in the viewer’. For a company, this could be anything from a day in the life of one of your employees, a walk-through of a behind-the-scenes process or coverage of an industry-related event you attended. You could also show how your product is made or some aspect of the production process.

NHS photo essay

To commemorate the 60th anniversary of the NHS, two photographers were given unique access to NHS services across the country and created a 60 photo ‘day in the life’ essay.

2. News

No doubt you’ll already be publishing company news from time to time, but if you’re short of something to say, try creating articles on industry-related news. Google Alerts can help you keep on top of your niche. Don’t forget to cover company socials and any charity/community work you take part in – people like to deal with people, rather than faceless companies.

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October 3, 2013

It’s not all about SEO…

By Jen Wiss It’s not all about SEO…

Following Google’s string of Panda and Penguin updates,  driving targeted traffic things to your website has got far tougher.  If you’re a start-up or small business following a Google-friendly white-hat process and getting next-to-nowhere, it’s time to give social a try.

From a consumer perspective, Google’s ongoing updates that seem to favour uber-sites and mega corporations might be partly responsible for a drastic change in the product selection process.  Perhaps it is lost confidence in search giant’s results that has led people to social media outlets.  But this is good news for the small business.

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June 30, 2013

Still using Mailchimp? It’s time to get with Sendy

By Jen Wiss Still using Mailchimp? It’s time to get with Sendy

mailchimp-logo-150x150If you’re using Mailchimp email marketing software to manage your email lists, you might want to consider switching to Sendy.

This review shows how Sendy has most of Mailchimp’s powerful and user friendly features, but costs just a fraction of the price to use, making it possible to build and maintain better relationships with your prospects without cost being an issue.

September 30, 2012

Does page title tag affect search engine rankings?

By Jen Wiss Does page title tag affect search engine rankings?

Most SEOs rate using keywords in your title tag as one of the most important ranking factors. In this post I’m questioning to what extent placing your target keywords in your page title really does have an influence on your search engine rankings.

I’ll argue that optimising your title tags is really important – but for users, click through and conversions, rather than for ranking.

September 25, 2012

A company wide approach to SEO

By Jen Wiss A company wide approach to SEO

What if every time you released a blog post or new piece of content on your company website, you got not one tweet but 5? Or 50? Or 500? This post is about turning your whole company into part time marketers for your website.

I’ll say up front that this post is targetted at businesses that have at least 5 or more employees, and you need to be able to spare your employees for about 2 minutes each week for this to work at its best. Most of the sharing is done automatically so very little time is involved.

Author information in search results

By Jen Wiss Author information in search results

You can now provide Google with information showing the author of an article or articles that appear on your blog/website and Google (sometimes) displays this in information in its search results, although there’s no guarantee.  Where authorship information is displayed in the results, the improved listing can results in higher click through rates, increasing your traffic – because it looks more trustworthy (case studies have shown as much as a 150% increase).

September 19, 2012

The news keywords meta tag: news_keywords

By Jen Wiss The news keywords meta tag: news_keywords

Google announced today a new meta keywords tag for news articles.

Here’s how it’s formatted:

<meta name=”news_keywords” content=”manchester, police, killings, fiona bone, nicola hughes”>

September 18, 2012

“You know who needs a haircut? People searching for a haircut”

By Jen Wiss “You know who needs a haircut? People searching for a haircut”

Earlier today I added Google adsense adverts to my website and I couldn’t help but notice this advert flash up:

“You know who needs a haircut? People searching for a haircut”. That’s why Google ads work, the advert claims. In fact, this advert wasn’t just reserved for their online Adsense banners.

September 15, 2012

Why did this website see a 67% increase in uniques over 2 weeks?

By Jen Wiss Why did this website see a 67% increase in uniques over 2 weeks?

There’s a lot of talk in the SEO world about how important fresh content is for your website.  But why is this the case? Who said fresh content was important? And does it really make a difference to your traffic? Check out the effect adding a new piece of content each day for 2 weeks had on an otherwise untouched blog.  

September 2, 2012

Building a social network for pushing out content

By Jen Wiss Building a social network for pushing out content

When you do create content, you need to share it, so that people – and search engines – can find it.

You can do this by creating a network of accounts – social networks, bookmarking, etc – and once set up you’ll be able to use some tools that enable  you to quickly push the content to this entire network in a couple of quick steps.

Content for articles and guest blogs

By Jen Wiss Content for articles and guest blogs

Article marketing allows you as a business to write short articles that relate to your industry. The articles are made available for distribution and publication in the marketplace. At the foot of each article, you can fill out a resource box that can include references but more often, includes contact information and a link to your website.

August 21, 2012

50 fresh website content ideas

By Jen Wiss 50 fresh website content ideas

In this ever-changing crazy world of internet marketing, fresh, high quality content is king.

Whether you’re on a mission to build up content on your own site or developing a client site, the 50 great ideas in this article will give you inspiration for content development, together with guidelines on creating and maintaining quality, and ideas on how to get your newly created content out there in the wake of Google’s recent content-savvy changes.

August 6, 2012

18 ways to build your social media following

By Jen Wiss 18 ways to build your social media following

A few short years ago we were writing articles desperately trying to convince business people to take Facebook and Twitter seriously as a tool to connect them with customers. The results were mostly dire – those companies embracing social media used it as a channel to force feed would-be customers unwanted sales dirge. Nowadays the picture is very different.

July 22, 2012

Website and blog design

By Jen Wiss Website and blog design